Project Parc Riu Llobregat Signage System
Client Àrea Metropolitana de Barcelona
Description

señalización, senyalització, signage, rio, riu, river, llobregat, barcelona, gráfica, gráfico, graphic, señalética, wayfinding, parc, parque, park

señalización, senyalització, signage, rio, riu, river, llobregat, barcelona, gráfica, gráfico, graphic, señalética, wayfinding, parc, parque, park, pictogramas, pictograms, pictogrames

Señalización, Señalética, Senyalització, Signage, Parc Riu Llobregat, Llobregat, parrque, natural, signage system, river

Señalización, Señalética, Senyalització, Signage, Parc Riu Llobregat, Llobregat, parrque, natural, signage system, river

Señalización, Señalética, Senyalització, Signage, Parc Riu Llobregat, Llobregat, parrque, natural, signage system, river

Señalización, Señalética, Senyalització, Signage, Parc Riu Llobregat, Llobregat, parrque, natural, signage system, river

Señalización, Señalética, Senyalització, Signage, Parc Riu Llobregat, Llobregat, parrque, natural, signage system, river

señalización, senyalització, signage, rio, riu, river, llobregat, barcelona, gráfica, gráfico, graphic, señalética, wayfinding, parc, parque, park

Señalización, Señalética, Senyalització, Signage, Parc Riu Llobregat, Llobregat, parrque, natural, signage system, river

The challenge in designing a signage system for a riverside park that is over 30 kilometres long was to come up with signs that were both informative and useful but not intrusive. So we designed a series of wooden totems from local tree varieties which integrated naturally in the landscape.  There are three different versions of the signs: the largest is 210cm high, used only at the access points to the park, and the smallest is the kilometre marker, which doubles up as a seat. The L-shaped metallic panel lends itself to having information on both sides, the narrow side being used for the map of the whole park.

The Parc Ríu Llobregat branding comes from a logo based on modifying the double ‘ll’ of the river’s name, playing with the typography so that it becomes a visual synthesis of the river’s course with the two paths running either side of it the whole length of the park. This symbol engenders a collection of specific pictograms which identify the different informative panels. A mono-linear type-face was chosen to reflect the routes and paths the park offers, and some rounded shapes to convey a friendly, playful tone. The use of blue and brown relate to the river and the land respectively.

 

Pictures by Jordi Surroca