Project Ajuntament de Barcelona Corporate Identity
Client Ajuntament de Barcelona
Description

This brand/code was designed to appear on all Barcelona City Council means of communication, respecting the key features of its institutional brand. The underlying aims were to create a less formal, more approachable and more contemporary image of the City Council, without changing the key features of the brand; to standardise the way in which its messages are communicated by preparing a comprehensive manual; and to boost brand visibility.