Project Pedro García Spring/Summer '12 Catalogue
Client Pedro García

The new catalogue for Pedro García’s Spring/Summer 2012 collection was photographed in Lanzarote, continuing their line of communication that emphasises the concept ‘Made in Spain’. The theme for this catalogue was based on a radical mix of near-deserted volcanic landscapes and the work of César Manrique, a multidisciplinary artist and the spirit of modern Lanzarote. The force of this harsh volcanic landscape creates an extreme contrast with the delicacy of the shoes. The result is closer to the concept of a magazine portrait of Lanzarote, as opposed to a traditional catalogue.