Project Kettal Outdoor Collection 2012 Catalogue
The art direction for the 2012 catalogue for Kettal's outdoor collection is based on the design of architectural structures arranged to create a home.
The catalogue is divided into chapters using letters; each letter belongs to its own chapter. The exposed spine/binding of the book and printed wrap-around band enhance the campaign, and are the distinguishing features of the catalogue.
Photo: Nacho Alegre