On the occasion of Pedro García’s centenary, we updated the brand’s visual identity, developing new packaging, collaborating on pop-ups around the world, and producing a commemorative book featuring over 280 images of its history and collections.
Pedro García is a family-owned high-quality footwear brand based in Elda, Alicante. Over three generations, it has preserved the region’s manufacturing tradition, applying industrial craftsmanship knowledge to each of its collections.
Awarded
Silver Laus 2024, Complete Book category: Father
Silver Laus 2025, Complete Book category: Seasons. A journey through Spain with Pedro García.
The brand update begins with the simplification of the previous seal, separating and highlighting the name “Pedro García”, giving it greater presence and prominence, in line with the brand’s current period of solidity. Additionally, tracking and kerning were adjusted to achieve a more compact visual appearance and a contemporary typographic character.
Brand identity
Seasons. A journey through Spain with Pedro García.
To celebrate the brand’s centenary, we conceptualized, edited, and designed a book compiling fifteen years of the editorial project “Made in Spain”, created as branded content for the company. Featuring over 280 images, the publication showcases its designs in relation to Spain’s territorial and artisanal context. The book reinforces the brand’s positioning as a project with cultural and social commitment, beyond footwear. Its layout avoids a corporate tone, mixing papers and formats to create a visually engaging and fluid reading experience, where content intertwines kaleidoscopically according to thematic or visual affinities.
Celebrating 100 years
Art Direction
Made in Spain is the concept behind our art direction for Pedro García. It claims internationally the brand’s roots in Elda, a quality stamp in high-fashion, and their social commitment to local shoemakers. With every catalogue design, we invite photographer Daniel Riera to reveal another Spain. Our art direction focuses in depicting atypical places, carefully chosen to fit each collection’s spirit. In an insert are gathered stories from these places, that share with the brand their singular character. Content, written by Carlos Serrat, and art direction are so matched to give Pedro García a personal insight.
Previous Visual Identity (2000)
The previous identity, developed in 2000, featured a seal inspired by marks engraved on leather products, highlighting the brand’s industrial essence. The logo design incorporated the company address and other details in a single block of text with uniform typographic weight. By consistently printing on high-quality materials, the visual design conveyed the character and authenticity of this footwear brand.
Catalogues
